Just a quick thought in re: the quote above. I don’t want to get into the political dispute here that is the burden of Ms. Warren’s remarks, although I do happen to agree with them from that POV. But I think it’s (also) interesting to consider these words from the perspective of Social Media, and the oft-repeated imprecation that we, working in corporations, working in brands, must reveal our and our companies’ humanity. To wit, WE in companies are not faceless, soulless corporate drones, and neither, consequently, are our companies necessarily either faceless or soulless.
When I led my company’s first fearless foray onto Twitter — 2009? — it was in the context of our sponsorship of the Big East Basketball Tournament. (Hey, you take what you’re given, you know.) I dispatched five of our guys and gals to the courts to tweet about the goings on during and around the games and the arenas. They were pictured on Twitter; they had real faces, and real names, and quite unique editorial perspectives and tweeting styles. They didn’t talk about life insurance; they didn’t reference the golden dome on Madison Avenue, nor our peerless products. But they did represent New York Life, and they represented it admirably in their irrepressible individuality and personalities. They were human, and in their (obvious) humanity they rendered the company’s humanity as well.
No, we don’t run this country for corporations — and we do, or we should, run it for people. But it is people who, uh, people those corporations. (Well, maybe not the lawyers and Compliance “people”…) Tournament over, we adopted a corporate rather than basketball feed but one that was obviously powered by real people with real personalities and could never be labeled soulless. There is a real sense in which, yes, corporations are people.