Category Archives: Insurance

What’s the Most Important Word in Insurance?

First off, let’s congratulate BBDO New York on their recent appointment as agency of record for American Family Insurance. AmFam spent some $154 million on ads last year and $82 million during the first half of 2014 — all in … Continue reading

Posted in Advertsing, Insurance, Life Insurance | Tagged , , , , , , , , , , , , , , , , , ,

The Life Insurance Industry is to Ukraine as Ukraine is to…

You’ve got to give me props on this one, because it’s every bit as difficult as it is ballsy to find and combine in one blog post two subjects inherently less interesting than Ukraine and life insurance. I’m not of … Continue reading

Posted in Insurance, Marketing, Social Media | Tagged , , , , , | 2 Comments

A Modest Proposal: Let’s Emasculate the Life Insurance Industry

Well, this is what on Twitter is known and so designated as a #longread; sorry about that. I won’t be the slightest bit disappointed if you want to jump down a few clicks to the Emasculation part. But be aware … Continue reading

Posted in Insurance | Tagged , , , , , , , , , , , , , , | 12 Comments

Meeting #4: Social Media Guy Meets V.P. of Electronic Innovation

[Here’s a Bonus to add to the original three Meetings between a newly-hired Social Media guy (disparagingly known as “the Guru”) and the top Execs at Humongous Life with whom he will have to work and around whom he’ll have … Continue reading

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Life Insurance on TV, Oh My!

Lately I’ve been noticing a couple new life insurance commercials on TV. I don’t know if these are running nationally — perhaps so; they’re on national cable channels — but they’re certainly running at least in the Northeast. First, there … Continue reading

Posted in Insurance, Marketing | Tagged , , , , , , | 6 Comments