Category Archives: Marketing

Lemonade, Inc.: Part Deux

Well, it’s not everyday you publish a Blog post about a relatively new company within the insurance industry, and a couple days later … Continue reading

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Lemonade Inc.: Hype, Trust, Transparency, Mutuality

I’ve been excited by the advent of #Lemonade Inc. since I first heard about it early last year. If you’ve had any experience in the insurance biz over the past few years, when insurtech became a thing — or over … Continue reading

Posted in Disruption, Innovation, Insurance, Life Insurance, Marketing | Tagged , , , , , , , , , , , | 3 Comments

Children: Don’t Junk Those Social Media Marketing Jobs Just Yet!

I really thought I was done for a time with Social Media pundits’ periodic but ever-recurring announcements of X’s coming death — these follow anytime from within a few weeks to a year of the previous announcements that if you’re … Continue reading

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The Life Insurance Industry is to Ukraine as Ukraine is to…

You’ve got to give me props on this one, because it’s every bit as difficult as it is ballsy to find and combine in one blog post two subjects inherently less interesting than Ukraine and life insurance. I’m not of … Continue reading

Posted in Insurance, Marketing, Social Media | Tagged , , , , , | 2 Comments

Life Insurance on TV, Oh My!

Lately I’ve been noticing a couple new life insurance commercials on TV. I don’t know if these are running nationally — perhaps so; they’re on national cable channels — but they’re certainly running at least in the Northeast. First, there … Continue reading

Posted in Insurance, Marketing | Tagged , , , , , , | 6 Comments