Tag Archives: Advertising

The Sandpiper — and the Insurance Industry

Sandpipers are tiny, somewhat top-heavy birds that, per Wikipedia, “eat small invertebrates picked out of the mud or soil.”  The shorebird variety… Continue reading

Posted in Advertising, Consultants, Digital, Disruption, IBM, Innovation, Insurance, Life Insurance, Marketing, P&C, Social Media | Tagged , , , , , , , , , | 1 Comment

What’s the Most Important Word in Insurance?

First off, let’s congratulate BBDO New York on their recent appointment as agency of record for American Family Insurance. AmFam spent some $154 million on ads last year and $82 million during the first half of 2014 — all in … Continue reading

Posted in Advertsing, Insurance, Life Insurance | Tagged , , , , , , , , , , , , , , , , , ,

Is Facebook Really Failing Marketers?

Recently there has been a flurry of articles, reportage, and blog posts citing Forrester Research’s Nate Elliot’s claim that Facebook is “failing marketers” and that marketers are both well aware of said failure and are either already or should  be jumping … Continue reading

Posted in Social Media | Tagged , , , , , , | 1 Comment