Tag Archives: Direct Online Sales

What’s the Most Important Word in Insurance?

First off, let’s congratulate BBDO New York on their recent appointment as agency of record for American Family Insurance. AmFam spent some $154 million on ads last year and $82 million during the first half of 2014 — all in … Continue reading

Posted in Advertsing, Insurance, Life Insurance | Tagged , , , , , , , , , , , , , , , , , ,

A Modest Proposal: Let’s Emasculate the Life Insurance Industry

Well, this is what on Twitter is known and so designated as a #longread; sorry about that. I won’t be the slightest bit disappointed if you want to jump down a few clicks to the Emasculation part. But be aware … Continue reading

Posted in Insurance | Tagged , , , , , , , , , , , , , , | 12 Comments