Tag Archives: Marketing

The Sandpiper — and the Insurance Industry

Sandpipers are tiny, somewhat top-heavy birds that, per Wikipedia, “eat small invertebrates picked out of the mud or soil.”  The shorebird variety… Continue reading

Posted in Advertising, Consultants, Digital, Disruption, IBM, Innovation, Insurance, Life Insurance, Marketing, P&C, Social Media | Tagged , , , , , , , , , | 1 Comment

Children: Don’t Junk Those Social Media Marketing Jobs Just Yet!

I really thought I was done for a time with Social Media pundits’ periodic but ever-recurring announcements of X’s coming death — these follow anytime from within a few weeks to a year of the previous announcements that if you’re … Continue reading

Posted in Marketing, Social Media | Tagged , , , , , , | 4 Comments

Cue REM: It’s the end of the world as we know it…

Okay, I guess I’m going to have to stop reading the trades, ‘cause this is getting kind of silly lately. Of course, the desire to “warn” about the coming demise of any digital phenomenon — watch out, if you invested … Continue reading

Posted in Marketing | Tagged , , , , , , , , | 2 Comments

This is the End, My Friend: Social Media is Dead, Sort Of

You hadn’t heard? Oh, yeah, Social Media died (sort of) on May 19, 2014, when Scott Monty of Ford announced on his personal blog that he’s no longer “of Ford.”[1] Actually, I guess the official day of death was the … Continue reading

Posted in Social Media | Tagged , , , , , , , | 6 Comments

Yes, Virginia, Social Media is a Marketing Channel!

(Photo credit: Matthew Bowden.) Or maybe I should say, Yes, Augie Ray, Social Media in general is a marketing channel, given comments from that leading authority that I will quote below. This has become a big issue now that many … Continue reading

Posted in Social Media | Tagged , , ,