Tag Archives: Marketing

BREAKING: AXA, Facebook, and the “Shot Heard Round the Industry”

(A quiet day at the North Bridge, Lexington and Concord, Massachusetts, where the original “shot heard ’round the world” was fired.) Perhaps I was deeply preoccupied with something else that day, because I didn’t hear the shot, but I did read … Continue reading

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Nope: Marketing Should Not Give Up on Earned Media in 2014

Augie Ray is a good friend and the indefatigable author of Experience: The Blog, one of the very best of its kind. He is unafraid of being provocative; seldom will you detect a hint of personal bias, but you will … Continue reading

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Is Facebook Really Failing Marketers?

Recently there has been a flurry of articles, reportage, and blog posts citing Forrester Research’s Nate Elliot’s claim that Facebook is “failing marketers” and that marketers are both well aware of said failure and are either already or should  be jumping … Continue reading

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