Tag Archives: New York Life

The Sandpiper — and the Insurance Industry

Sandpipers are tiny, somewhat top-heavy birds that, per Wikipedia, “eat small invertebrates picked out of the mud or soil.”  The shorebird variety… Continue reading

Posted in Advertising, Consultants, Digital, Disruption, IBM, Innovation, Insurance, Life Insurance, Marketing, P&C, Social Media | Tagged , , , , , , , , , | 1 Comment

Lemonade Inc.: Hype, Trust, Transparency, Mutuality

I’ve been excited by the advent of #Lemonade Inc. since I first heard about it early last year. If you’ve had any experience in the insurance biz over the past few years, when insurtech became a thing — or over … Continue reading

Posted in Disruption, Innovation, Insurance, Life Insurance, Marketing | Tagged , , , , , , , , , , , | 3 Comments

Innovation, Good & Bad, in the Insurance Biz

One of the many things I was taught early on in Blogging School — BTW, where the hell is that degree from Nixon College?[1] — and then learned for myself from bitter blogging experience, is that — should you ever cherish hope … Continue reading

Posted in Innovation, Insurance, Life Insurance | Tagged , , , , , , , | 8 Comments

What’s the Most Important Word in Insurance?

First off, let’s congratulate BBDO New York on their recent appointment as agency of record for American Family Insurance. AmFam spent some $154 million on ads last year and $82 million during the first half of 2014 — all in … Continue reading

Posted in Advertsing, Insurance, Life Insurance | Tagged , , , , , , , , , , , , , , , , , ,

A Modest Proposal: Let’s Emasculate the Life Insurance Industry

Well, this is what on Twitter is known and so designated as a #longread; sorry about that. I won’t be the slightest bit disappointed if you want to jump down a few clicks to the Emasculation part. But be aware … Continue reading

Posted in Insurance | Tagged , , , , , , , , , , , , , , | 12 Comments