Tag Archives: New York Life

Lemonade Inc.: Hype, Trust, Transparency, Mutuality

I’ve been excited by the advent of #Lemonade Inc. since I first heard about it early last year. If you’ve had any experience in the insurance biz over the past few years, when insurtech became a thing — or over … Continue reading

Posted in Disruption, Innovation, Insurance, Life Insurance, Marketing | Tagged , , , , , , , , , , , | 3 Comments

Innovation, Good & Bad, in the Insurance Biz

One of the many things I was taught early on in Blogging School — BTW, where the hell is that degree from Nixon College?[1] — and then learned for myself from bitter blogging experience, is that — should you ever cherish hope … Continue reading

Posted in Innovation, Insurance, Life Insurance | Tagged , , , , , , , | 8 Comments

What’s the Most Important Word in Insurance?

First off, let’s congratulate BBDO New York on their recent appointment as agency of record for American Family Insurance. AmFam spent some $154 million on ads last year and $82 million during the first half of 2014 — all in … Continue reading

Posted in Advertsing, Insurance, Life Insurance | Tagged , , , , , , , , , , , , , , , , , ,

A Modest Proposal: Let’s Emasculate the Life Insurance Industry

Well, this is what on Twitter is known and so designated as a #longread; sorry about that. I won’t be the slightest bit disappointed if you want to jump down a few clicks to the Emasculation part. But be aware … Continue reading

Posted in Insurance | Tagged , , , , , , , , , , , , , , | 12 Comments

Life Insurance on TV, Oh My!

Lately I’ve been noticing a couple new life insurance commercials on TV. I don’t know if these are running nationally — perhaps so; they’re on national cable channels — but they’re certainly running at least in the Northeast. First, there … Continue reading

Posted in Insurance, Marketing | Tagged , , , , , , | 6 Comments