Tag Archives: Prudential

What’s the Most Important Word in Insurance?

First off, let’s congratulate BBDO New York on their recent appointment as agency of record for American Family Insurance. AmFam spent some $154 million on ads last year and $82 million during the first half of 2014 — all in … Continue reading

Posted in Advertsing, Insurance, Life Insurance | Tagged , , , , , , , , , , , , , , , , , ,

A Modest Proposal: Let’s Emasculate the Life Insurance Industry

Well, this is what on Twitter is known and so designated as a #longread; sorry about that. I won’t be the slightest bit disappointed if you want to jump down a few clicks to the Emasculation part. But be aware … Continue reading

Posted in Insurance | Tagged , , , , , , , , , , , , , , | 12 Comments