Tag Archives: ROI

Yes, Virginia, Social Media is a Marketing Channel!

(Photo credit: Matthew Bowden.) Or maybe I should say, Yes, Augie Ray, Social Media in general is a marketing channel, given comments from that leading authority that I will quote below. This has become a big issue now that many … Continue reading

Posted in Social Media | Tagged , , ,

Nope: Marketing Should Not Give Up on Earned Media in 2014

Augie Ray is a good friend and the indefatigable author of Experience: The Blog, one of the very best of its kind. He is unafraid of being provocative; seldom will you detect a hint of personal bias, but you will … Continue reading

Posted in Social Media, Uncategorized | Tagged , , , , ,